About me
I graduated in Digital Marketing and have over 3 years of hands-on experience in content writing, Canva design, and managing social media channels. My strengths include building content ideas for specific communication goals, designing cohesive brand materials, and tracking performance to optimize post quality over time.
I also have direct experience managing fanpages, creating weekly/monthly content plans, scheduling posts consistently, and collaborating flexibly with related teams to keep progress on track. In addition, I have a solid SEO foundation—especially in on-page optimization, keyword research, and improving organic visibility for articles. I work well independently, manage time effectively, and adapt quickly to both on-site and remote environments.
EDUCATION:
2021 - 2025:University of Economics - University of Danang
Major:Digital Marketing
GPA:3.4/4.0
Work Experience
Oct 2021 – Aug 2024
Oct 2021 – Aug 2024
Youth Union Executive Board – University of Economics – UDI began my marketing journey by building an official communication foundation for a large student organization.
What I did
Wrote and edited content for school-wide Youth Union activities.
Provided on-site media support and updated content in real time.
Proposed content ideas that increased fanpage engagement and maintained professionalism.
Key results
Contributed to reaching 10,000+ fanpage likes.
Maintained consistent, professional content for 3 years.
Became a core member of the communications team.
Feb 2022 – Jan 2023
Feb 2022 – Jan 2023
BRANDO AgencyThis is where I built my SEO mindset and conversion-focused writing skills.
Hands-on experience
Wrote SEO articles across industries: travel, F&B, education, software, construction…
Mastered formats like toplists, service pricing, and knowledge-sharing posts.
Coordinated on heading optimization, meta descriptions, and internal links with the leader.
Results
100% of articles were approved and published.
Ensured SEO standards, on-time delivery, and search intent alignment.
Highly rated for attitude and content quality.
Mar 2023 – Present
Mar 2023 – Present
Marketing Executive (Part-time → Full-time) DANAWATCHHere, I do more than write content — I run both online and offline marketing operations for the brand.
1️⃣ Fanpage Management & Campaign Execution
Planned content by collections (Casio, Seiko, Orient…) and seasonal campaigns (Lunar New Year, International Women’s Day, Mid-Autumn Festival…).
Wrote captions based on customer insights, combining storytelling and CTAs to drive conversion.
Wrote Facebook ads with multiple messaging angles.
Designed posts using Canva and Photoshop.
Currently manage 2 fanpages, on average:
Post 12–16 times per day.
Maintain stable and consistent engagement across channels.
Danawatch CN2 - 294 Ly Thuong Kiet, Hoi An
Danawatch Hoi An - 294 Ly Thuong Kiet
2️⃣ Website & SEO Growth
Keyword research using supporting tools: Semrush, Google Analytics
Conducted keyword research and built SEO plans.
Wrote and optimized content for product categories and knowledge blogs.
Optimized on-page elements: headings, meta, internal links, and content structure.
3️⃣ Team Leadership & Offline Branding
Managed a 3-person SEO team: assigned keywords, briefs, quality checks, and deadlines.
Designed and deployed offline materials: posters, banners, standees, quote boards…
Worked directly with print teams to ensure sizes, colors, and timelines.
From a part-time staff member, I was trusted to become full-time and expand into team leadership.
WHAT DEFINES ME AS A MARKETER?
WHAT DEFINES ME AS A MARKETER?
Systems thinking: not writing isolated posts, but building a workflow.
Discipline and strong time management in high-volume environments.
Able to work independently while maximizing team efficiency.
Strong integration of content, SEO, fanpage, design, and execution.
Portfolio
Marketing and content projects I have delivered throughout my career
Events & Leadership
Key events I helped organize, along with my role and impact in each project.
Communications member
Workshop 2022: Peer Pressure – Is it hard to overcome?
Contributed to the overall communication strategy for a psychology-focused workshop for students.
Volunteer
Spring Volunteer 2022
This is where I learned responsibility and how to work under real-world pressure.
Communications member
Sharing Spring 2023
A charity campaign where I handled content and joined on-site execution.
Deputy HR lead
Miss & Mister 2023
Helped run the backbone of the event—coordinating people.
HR team member
Startup Runway DUE 2023
One of the largest projects I joined, spanning five months of organization.
Communications team lead
Sharing Spring 2024
Moved from member to lead, managing multi-channel communications.
WHAT THESE EVENTS SHAPED IN ME
4 highlights
Mindset for organizing and coordinating people.
Ability to build practical communication strategies.
Team leadership skills and the ability to sustain morale.
Staying persistent in demanding, deadline-heavy environments.
Awards & Recognition
Key achievements that reflect strategic thinking, creativity, and consistent contribution.
Online Communications
Talent Team 2023 – Team 5 AM
A creative communication campaign built on digital platforms.
DynamiX Team
Third Place – Multimedia Communication Design 2023
A real-business simulation project that built a brand from zero.
1CONIC Team – “Trình Cà Phê”
Eternity Finalist – Branding Contest 2024
A comprehensive branding project from concept to communications.
Co-developed the TVC script
Most Loved TVC Award – 5 AM “Trình Cà Phê”
An award for the most loved TVC.
3 consecutive years
Five-Good Student (2021–2024)
A title recognizing all five criteria: ethics, academics, fitness, volunteering, and integration.
Outstanding Marketing Department Employee
Employee of the Year – Danawatch (2024 & 2025)
A title recognizing standout contributions in SEO, fanpage management, and team operations.
What these achievements represent
3 highlights
I don't just do marketing — I deliver it end-to-end.
I don't just create — I create with strategy.
I don't just participate — I create value and earn recognition.
Contact
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